Digital Advertising and Marketing Technology (MarTech)

Debt Recovery for Fast-Moving Digital Ad Ecosystems

Companies in the fast-paced world of digital advertising and MarTech face unique credit control challenges. With campaigns running in real time and invoices issued for impressions, clicks, or conversions, late payments can quickly add up and cause operational disruptions. Agencies, brands, and media buyers may exhibit different payment behaviors, and multiple entities can be involved in a single campaign.

At CMC, we specialize in managing receivables for tech-driven and data-heavy industries. We help digital advertising and MarTech companies recover overdue payments efficiently, whether it concerns self-serve clients, agency bookings, or delayed payments due to disputes over campaign performance.

Flexible Approach for Platform-Based Models

Subscription fees, media budgets, or platform usage – we adapt our debt recovery strategy to your pricing model. We understand the nuances of monthly retainers, programmatic ad buys, and post-campaign invoicing. When clients fail to meet payment terms, we act swiftly and professionally, ensuring overdue balances are collected without disrupting your client relationships.

Maintaining Relationships in a Competitive Market

We recognize that reputation and relationships are key in the advertising world. That’s why we balance firmness with tact in all communications. Our approach is especially effective with global advertisers and media agencies, where we bring in native speakers and localized follow-up strategies.

Whether you're dealing with late payments in Europe, the US, or elsewhere, our team ensures respectful, effective engagement that aligns with your brand values and protects your bottom line.